Artifact: Channel Definition

The channel definition describes the ways that are used to approach customers and how to sell and trade products and services. In addition the objectives and importance of channels should be stated in combination with customer/market profiles.

Work Product Kinds: Artifacts

Relationships

Roles	Responsible: Business Architect	Modified By: Business Architect
Tasks	Input To: 3.4.5 - Create To-Be Business Context Model	Output From: 3.4.4 - Identify New Channels